The First Impression
Visual images are the most powerful tool in the world of real estate sales, and you want a buyer to get the best first impression. Did you know that 98% of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2012 NAR Profile of Home Buyers & Sellers? Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today’s technologically savvy clients appreciate the convenience of a virtual tour for both long distance and local moves. The real estate agent that consistently uses professional photography in their marketing plan has a significant advantage when the seller is looking for an agent to represent them.